Written by Kande Augustine on 21st Nov 2024.
Marketing your Business brings new clients but is also comes with a list of โleadsโ which is basically a batch of double minded people who are either does not have the faith to invest, having issues with financial management, cannot fully express their vision, are afraid to fully launch out into entrepreneurship or they are simply price shoppers.
Price shopping is a very real fetish that I have recently learned about. People spend hours scrolling through social media clicking on various ads that are tied to completely different products and services on a daily basis just seeking information and it leads to nothing but a conversation with each seller. It is basically a modernized version of window shopping that gives them some sort of peace.
I have confirmed this by making my prices very visible along with all the related service information, yet they will inbox you asking for further information and the price. So now once someone asks for more information I automatically know they are jokers.
A potential client will do their research then either call you directly or message to arrange a call or meeting with hopes to obtain your services. They ask questions more like, what is the procedure to get started, or what information do you need from me to move forward.
Unfortunately for sellers social media ads are calculated based on each click and message, therefore the more traction a post gets is actually the more the ad will cost in the long run even if you previously set a spending limit, most times it calculates to more than intended.
However, what really tips me to the edge is when you try to send follow up messages to leads who sought information previously and they don’t respond. It is so ill mannered, because how hard is it to say you are not interested in proceeding and just wanted information? It’s really not that hard.
If I am shopping I’ll read every bit of information on the post along with visiting the social account and reading at least the last five posts from the seller, then I’ll look for things like links that lead me to more information, websites etc. check for location, sellers face if available and make myself fully aware before reaching out. Most times all the information is right around the ad itself but people dislike reading so bad it is unbelievable.
For this reason I have set up auto messaging, prices and related information to get started automatically pops up as you reach out and I have disabled the social calls. Call me directly because if you don’t have credit to call you probably can’t pay for my services to begin with. Let’s be real.
Most serious and Business minded people don’t mind reading and can afford a phone call to fulfil their interest.
I have finally understood the concept of people saying โserious inquiries onlyโ on their posts. Price shoppers are everywhere!


